Today, on my way home from the library, where I checked out the movie
New York Doll and not a single book, I saw a couple of signs taped to local light posts. One said "yard sale" with an arrow pointing a direction, another said "Superb lawn care" with a number to whom I can only assume is a very conscientious teenage entrepreneur. They both were drawn with, I'm sure, tender loving care, and a big black marker with no typographical skill, which made me wonder. In an age where pretty much every household has a computer and printer and even 5-year-olds know how to run them, why do people still hand-write yard sale signs? And without even caring to see that their letters come out on a straight line? Not that no one shows up anyway, it's just that, in a world where technology has made it so easy and internet marketing is a subject in elementary school, you'd think people might bother. Who knows, maybe someone will be willing to pay a few more dollars for your never-really-used inversion table if you'd only take the time to choose an actual font.
